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Realizing the Coffee Dream with a Fat truck

Realizing the Coffee Dream with a Fat truck

What will be the 30-year-old gift given by a girl to herself? A necklace, a designer bag, or the most popular smart phone nowadays? Lu Kaizheng, who resigned from her job as marketing director in 1973, gave herself a fat truck loaded with her coffee dream. "I want to work hard for what I really want to do," she said, starting from January last year.

2015-04-15
What else does Starbucks sell besides coffee?

What else does Starbucks sell besides coffee?

As the world's largest coffee chain, Starbucks is also expanding its market in China, opening an average of one new store every day. So does the industry giant just sell coffee? In fact, it is also a technology company. China was Starbucks' fastest growing retail market in 2014.

2015-08-14
Starbucks offers wireless rechargeable coffee tables in Silicon Valley

Starbucks offers wireless rechargeable coffee tables in Silicon Valley

According to Lois, Starbucks will launch a coffee table that can charge phones and tablets wirelessly in Silicon Valley next month. When customers want to charge the device, they no longer need to look for power outlets everywhere, but just put the equipment on the table. As early as the end of last year, Starbucks tested the service in some chain stores in Boston. Today, those who use migration in Silicon Valley

2014-04-27
China will become Starbucks' largest overseas market

China will become Starbucks' largest overseas market

Howard Schultz, global chairman, president and CEO of Starbucks Coffee Group, visited China today and told the outside world in Beijing that Starbucks has so far opened more than 1200 stores in 68 Chinese cities.

2014-06-06
Coffee chain, smoke in the cup

Coffee chain, smoke in the cup

Coffee chains are springing up like bamboo shoots after a spring rain. Coffee ranks first among the three largest drinks in the world, and it is also the second largest trading commodity in the world after oil. According to statistics, at present, global coffee bean sales are about 8 million tons per year, and maintain an annual growth rate of 2%. China accounts for about 11% of the market sales. At present, the per capita annual coffee consumption in China is only 4 cups, even in Beijing, Shanghai and Guangzhou.

2015-07-07
Starbucks integrates

Starbucks integrates "digital" marketing to provide consumers with "fourth space"

In November, Starbucks offered $620 million for Teavana, an American tea brand. We believe that tea drinks have come to the time of re-innovation and rapid development. Schultz explained the acquisition that the acquisition of Teavana Holdings would give us an excellent position to reorganize and lead the market, just as we redeveloped espresso 30 years ago. this

2014-04-27
The ten most famous coffee chains in the world

The ten most famous coffee chains in the world

The origin of coffee is said to be due to a wildfire that destroyed a coffee forest, and the smell of barbecue coffee attracted the attention of the surrounding residents. So there is coffee, and coffee culture.

2014-07-17
Chiang Mai Cafe Recommended Cafes in Southeast Asian Countries Vietnamese Coffee

Chiang Mai Cafe Recommended Cafes in Southeast Asian Countries Vietnamese Coffee

After leaving Kyoto, the word coffee has formed a conditioned reflex: delicious coffee is equivalent to Arabica%Kyoto. You can't find it everywhere, just right. You can come to Chiang Mai, which is famous for its cafes. There are Arabic coffee beans planted in the northern part of Thailand where Chiang Mai is located, so the coffee shops are of high quality and quantity. What's more, there are Thailand's small fresh originator counties, which are casually located in one

2016-04-28
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
A photocopy of the coffee flower

A photocopy of the coffee flower

In Taiwan, the recent 7-11 mini chain service Let's Cafe, photocopy version of coffee pull flowers.

2014-05-26
What is portrait coffee?

What is portrait coffee?

According to odditycentral.com, a Taiwanese coffee shop chain LetsCafe recently launched a unique coffee photography service, which quickly swept the streets of Taiwan. It is reported that they use a printer to photograph the customer's face and make a portrait, which is printed directly on the coffee. This novel portrait coffee is admired by many customers.

2014-08-08
What's going on with this new Starbucks that doesn't sell coffee?

What's going on with this new Starbucks that doesn't sell coffee?

It is said that Alibaba Xixi Park is one of Starbucks' best-performing stores in China, where there is always a long line for coffee at any time. Alibaba opened a new Starbucks on Nov. 13, but the store no longer has to wait, because this time, Starbucks has opened its store into Tmall. Starbucks Tmall flagship store and

2015-11-17
The

The "heart machine" of Starbucks

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-05-30
The ten most famous coffee brand chains in the world

The ten most famous coffee brand chains in the world

The origin of coffee, it is said that a wildfire destroyed a coffee forest, the smell of barbecue coffee attracted the attention of the surrounding residents, so there is coffee, and coffee culture. 1. Starbucks (Starbucks, USA, founded in 1971) Starbucks coffee shop is full of strong North American flavor. Here, you can taste 3. 5% of coffee from Central America, Africa and Indonesia.

2015-07-04
The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

In Shanghai today, the smell of coffee is floating in the air. This international metropolis, with a resident population of 25 million, not only has more than 4000 cafes, large and small, but more importantly, chain fast food restaurants and convenience stores have also fully joined the ranks of freshly ground coffee this winter, striving to get a share of the growing coffee consumption market. Behind the competitive layout is the rapid expansion of China's coffee market.

2015-03-03
How does Starbucks hook up with consumer coffee brands besides selling coffee?

How does Starbucks hook up with consumer coffee brands besides selling coffee?

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-07-23
[coffee shop practical operation exchange meeting] September 26 (Thursday) Guangzhou Coffee Salon was held for the first time!

[coffee shop practical operation exchange meeting] September 26 (Thursday) Guangzhou Coffee Salon was held for the first time!

The first coffee shop practical operation exchange meeting was held for the first time in Guangzhou Coffee Salon on September 26 (Thursday afternoon). Host: coffee salon background: more and more cafes are opened and the competitive environment is fierce! While the first-tier chain brands are engaged in a cafe war, many independent cafes are struggling to withstand the pressure of high rents and high costs. The original dream is no longer ambitious.

2014-04-27
The elegance and rebellion of the cafe

The elegance and rebellion of the cafe

All kinds of cafes in the world have their own characteristics and personalities: some elegant charm, some presumptuous rebellion, the elegance of Europe, the casual nature of America, and the fashionable street cafes in Asia are like fashionable girls walking through the streets. let's have a pleasant trip to the cafe on the mobile phone. In the middle of the 19th century, cafes in Paris became politicians and musical arts.

2014-07-23
Not only selling coffee, the first Costa WeChat Pay flagship store wants to play

Not only selling coffee, the first Costa WeChat Pay flagship store wants to play "social consumption".

Unlike using a fully automatic coffee machine, Costa always insists on making coffee by hand, giving customers the most mellow taste. However, the quality of this kind of slow workers is different from the pace of life in pursuit of speed. How to make customers enjoy the highest quality coffee in the shortest time, Costa has found a breakthrough with the help of mobile payment tools. This is located in Xinguang, Beijing.

2016-05-27
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